Affiliate/Influencers/Creators Partnerships Manager

Position Title: Affiliate Manager - Influencers & Partners
Department: Marketing
Supervisor: VP User Adoption
Location: US remote

Affiliate/Influencer/Creator Partnerships Manager

Objective
TrulyFree.com is seeking a dynamic and connected Affiliate Manager with deep experience in influencer and creator programs. The ideal candidate has a proven track record of identifying, pitching, onboarding, and scaling creator partnerships—particularly on social platforms or through creator agencies—and brings with them an active book of top-performing talent. This role focuses on developing a high-impact creator-driven affiliate network that drives brand reach and revenue across social media platforms, with a strong emphasis on performance, brand alignment, and long-term value.

** We are looking for hunters and drivers that have many great partnerships they can bring with them to this role.

Major Duties and Responsibilities

Creator-Focused Affiliate Recruitment & Management

Proactively source and recruit high-performing creators and influencers with strong audience alignment to TrulyFree.com’s mission and values.

Leverage existing creator relationships to rapidly grow the affiliate program and drive immediate traction.

Deliver a white-glove onboarding and relationship experience to top creators, ensuring high retention and engagement.

Regularly engage with creators through personalized touchpoints, performance reviews, and value-add communication.

Pitching & Creator Onboarding Strategy

Craft compelling pitches and proposals for creators, showcasing TrulyFree.com brand story, monetization potential, and community impact.

Lead onboarding processes that are tailored for creators—including brand guidelines, promotional strategies, content best practices, and incentive structures.

Ensure each creator has a seamless and exciting start, complete with resources and creative assets tailored to their niche.

Campaign Alignment & Revenue Enablement

Match creators with curated product deals, bundles, and themes that align with their content and community interests.

Work closely with creators to ensure messaging is authentic and optimized for conversion on their primary platforms (TikTok, Instagram, YouTube, etc.).

Provide strategic guidance and performance-driven insights to help creators refine their promotional approach and maximize earnings.

Performance Incentives & Creator Motivation

Design competitive and creative incentive structures that drive ongoing content production and sales performance.

Recognize and reward creators based on tiered performance, engagement rates, and long-term contribution to the affiliate program.

Partner with internal stakeholders to keep the rewards program fresh, exclusive, and tailored for high-value creator personas.

Reporting, Optimization & Strategic Growth

Analyze creator performance data weekly to identify trends, opportunities, and areas of friction.

Report insights to leadership to inform influencer program strategy and investment.

Experiment with new influencer platforms, tech tools, or campaign structures that improve ROI and engagement.

Content Collaboration & Brand Messaging

Partner with the content and creative teams to co-develop creator-friendly campaign assets, storytelling frameworks, and templates.

Ensure creators maintain brand consistency while having creative flexibility to connect with their unique audiences.

Lead group activations or co-branded content efforts to amplify campaign moments.

Churn Prevention & Reactivation

Identify creators showing signs of decreased activity and proactively re-engage with refreshed incentives, feedback loops, or new opportunities.

Create feedback mechanisms that help Truly Free continuously evolve its creator program based on real creator needs and goals.

Qualifications

Education: Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

Experience: 3–5+ years in influencer marketing, talent management, or creator partnerships—preferably at a social platform, creator agency, or consumer-facing brand.

Network: Strong existing roster of creators or influencers that can be activated quickly.

Skills:

Deep understanding of creator monetization models and social media ecosystems.

Exceptional verbal and written communication skills for pitching, onboarding, and relationship building.

Data-driven mindset with experience using affiliate platforms (e.g., Impact, PartnerStack) and social analytics tools.

Strategic thinker with a strong execution track record and ability to thrive in a fast-paced, growth-oriented environment.

Work Environment

This position offers flexible hybrid work options and regular collaboration with the marketing, content, and product teams. Success in this role requires creativity, hustle, and an ability to build and scale high-impact creator relationships in alignment with Truly Free’s mission and growth goals.

Summary

The Affiliate Manager – Influencer & Creator Partnerships is a pivotal role designed to scale Truly Free’s visibility and revenue through trusted voices in the creator economy. If you’re someone with a passion for storytelling, performance marketing, and helping creators thrive—this role offers you the opportunity to build a standout affiliate ecosystem from the inside out.