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Advertising Business Development Lead (They/ She/ He)

DeliveryHero

Sofia, , Bulgaria Hybrid permanent

Posted: March 3, 2026

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Quick Summary

The Retail Media Ads Lead will be responsible for providing strategic guidance to Glovo's CPG brands, working backwards from customer needs to drive brand ads and revenue growth.

Job Description

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 70 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

YOUR MISSION

As a Retail Media Ads Lead, you will lead the Brand Ads team, which provides a suite of services designed to help Glovo's most strategic CPG brands. Your priority will be to work backwards from the customer, identifying inputs to grow all brands and improve their performance. You will do this while facilitating great business relationships and ensuring brands’ satisfaction with the service. 

THE JOURNEY

• Build up and grow partnerships with key strategic partners within banking, financial institutions, telcos, FMCG and retail industries.
• Work together with your team to ensure their growth and development. 
• Lead the research, identification, prioritisation and execution of new partnership opportunities to help us achieve increased brand awareness, new customers and as well as revenue
• Partner internally with key functions (Groceries, Food, BI, CRM…) to contribute to the definition of priorities and operational goals according to the brands’ needs.
• Define joint business plans and assist in delivering impact for the brands you support.
• Regularly audit metrics to continually analyze the progress and make sure targets are reached and new opportunities are identified across verticals & countries.
• Contribute to continuous enhancement and innovation.
• Business Advice: Providing business advice based on deep analysis and reporting, to identify areas of opportunities
• Selection: Helping grow the selection of products by managing the launch of new products and improving product assortment
• Marketing campaigns: Work on initiatives and assets to generate traffic by supporting the development, execution of marketing campaigns inside Glovo.
• Review and analyse performance of partnerships after each campaign and advise opportunities for improvements & further developments.

WHAT YOU WILL BRING TO THE RIDE

• Bachelor’s/Master’s degree in management, business administration, engineering, marketing
• 5+ years of professional experience in the field
• Strong analytical skills
• Planning, prioritization and time-management skills
• Ability to sale at scale and communicate efficiently both internally and externally
• Excellent written and spoken English native Bulgarian
• Ability to learn new systems and tools quickly
• Tenacity to develop ideas independently and thrive in a fast-paced start-up environment
• Familiarity with the marketing mix is required - i.e how and when to leverage different marketing channels for strategic partnerships.
• Excellent knowledge of the market, CPG/FMCG Brands and their products and deep understanding of consumer insights.

We believe driven talent deserves:

• 🌟 An enticing equity plan that lets you own a piece of the action.
• 💪 Top-notch private health insurance and discounted gym membership to keep you at your peak.
• 🍔 Monthly meal vouchers + Glovo free delivery!
• 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
• 👪 Enhanced parental leave.
• 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!

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