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Advertising Business Development Lead - Bulgaria (They/ He/ She)

Glovo

Sofia, Bulgaria (Bulgaria) Remote permanent

Posted: February 18, 2026

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Quick Summary

We are seeking a highly skilled Advertising Business Development Lead to join our team in Sofia, Bulgaria, to drive business growth and expand our market reach. This role involves developing and executing business development strategies, building partnerships, and identifying new opportunities for our growing business. You will be working closely with our sales team to drive revenue growth and contribute to our company's success.

Job Description

If you’re here, it’s because you’re looking for an exciting ride.

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique?

🤝 Our culture and strong values.

💪 Our career development philosophy.

🤝 Our commitment to being a force for good.

We have a vision: Building the largest marketplace in your city, to give access to anything in minutes. And this is where your ride starts.

YOUR MISSION

As a Retail Media Ads Lead, you will lead the Brand Ads team, which provides a suite of services designed to help Glovo's most strategic CPG brands. Your priority will be to work backwards from the customer, identifying inputs to grow all brands and improve their performance. You will do this while facilitating great business relationships and ensuring brands’ satisfaction with the service.

THE JOURNEY

• Build up and grow partnerships with key strategic partners within banking, financial institutions, telcos, FMCG and retail industries.

• Work together with your team to ensure their growth and development.

• Lead the research, identification, prioritisation and execution of new partnership opportunities to help us achieve increased brand awareness, new customers and as well as revenue

• Partner internally with key functions (Groceries, Food, BI, CRM…) to contribute to the definition of priorities and operational goals according to the brands’ needs.

• Define joint business plans and assist in delivering impact for the brands you support.

• Regularly audit metrics to continually analyze the progress and make sure targets are reached and new opportunities are identified across verticals & countries.

• Contribute to continuous enhancement and innovation.

• Business Advice: Providing business advice based on deep analysis and reporting, to identify areas of opportunities

• Selection: Helping grow the selection of products by managing the launch of new products and improving product assortment

• Marketing campaigns: Work on initiatives and assets to generate traffic by supporting the development, execution of marketing campaigns inside Glovo.

• Review and analyse performance of partnerships after each campaign and advise opportunities for improvements & further developments.

WHAT YOU WILL BRING TO THE RIDE

• Bachelor’s/Master’s degree in management, business administration, engineering, marketing

• 5+ years of professional experience in the field

• Strong analytical skills

• Planning, prioritization and time-management skills

• Ability to sale at scale and communicate efficiently both internally and externally

• Excellent written and spoken English native Bulgarian

• Ability to learn new systems and tools quickly

• Tenacity to develop ideas independently and thrive in a fast-paced start-up environment

• Familiarity with the marketing mix is required - i.e how and when to leverage different marketing channels for strategic partnerships.

• Excellent knowledge of the market, CPG/FMCG Brands and their products and deep understanding of consumer insights.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

• 🌟 An enticing equity plan that lets you own a piece of the action.

• 💪 Top-notch private health insurance and discounted gym membership to keep you at your peak.

• 🍔 Monthly meal vouchers + Glovo free delivery!

• 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!

• 👪 Enhanced parental leave.

• 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life?

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!

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