AdTech Manager

Farfetch is a leading global marketplace for the luxury fashion industry. The Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.

FARFETCH ADVERTISING
Farfetch Advertising operates at the intersection of luxury e-commerce and advertising. As AdTech Manager, you will take the lead on the design and development of our AdTech stack, for optimal efficacy, delivery and scalability of our paid Advertising services. The AdTech stack spans a range of advertising products, including Onsite Sponsored Products, Onsite Display, CRM and Offsite Paid Social, as well as related Analytics tooling for internal and external stakeholders to review Campaign Reporting and Insights.

LONDON
Our London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.

THE ROLE
We are seeking a highly skilled AdTech Manager to join our dynamic team at Farfetch, reporting to FARFETCH Advertising’s Senior Manager of Business Strategy & Operations. You will be responsible for leading the strategic development and optimization of Advertising technology solutions to enhance our offering and maximise client satisfaction, operational efficiency, and support ambitious business growth.

WHAT YOU'LL DO :
• Architect and oversee the integration of Advertising technologies, ensuring seamless data flow across first-party and third-party Advertising platforms (Onsite Sponsored Products, Onsite Display, CRM and Offsite Paid Social etc), data & customer analytics, and audience targeting technologies.
• Partner with marketing, data, and engineering teams to define and implement scalable solutions that improve audience targeting, attribution, incrementality measurement and campaign performance.
• Evaluate and recommend new technologies to enhance advertising capabilities, with a focus on automation, insights, and omnichannel orchestration.
• Define best practices, governance frameworks, and training programs to enhance advertising tech adoption across teams.
• Champion the use of zero, 1st and 3rd party data for advertising personalization and performance optimization, whilst ensuring compliance with data privacy regulations
• Collaborate with Marketing teams in driving towards a single customer view across all touchpoints and phases of the customer journey
• Line manage the Advertising Operations and Data & Reporting teams, currently totalling four people. This will allow you to stay close to campaign execution and enable you to oversee how the AdTech is used in practice by the team.

WHO YOU ARE :
• Deep expertise in Advertising and Marketing technology platforms (e.g., Advertising Delivery Platforms, Customer Data Platforms, customer & marketing analytics tools, and data & automation platforms)
• Demonstrable experience in driving positive impacts on business operations and outcomes via evolution of AdTech
• Ideally worked in an e-commerce environment with an understanding of online consumer behavior
• Strong product / technical background with experience in API integrations with Google and Meta, data architecture, and marketing automation workflows.
• Ability to translate complex technical concepts into business-friendly strategies that drive marketing performance, and communicate these to senior management
• Experience working cross-functionally with marketing, product, data science, and engineering teams both internally and externally (e.g. being a key business partner to Product teams, managing relationships and RFPs with external service providers etc)
• Strong problem-solving and analytical skills, with a data-driven mindset and a passion for innovation
• Understanding of Python, SQL, and Javascript / Apps script highly advantageous.
• You have experience of line-management responsibilities

REWARDS & BENEFITS :
• Employee Pension Scheme
• Flexible Benefits Program
• Health Insurance & Critical Illness cover
• Flexible work environment (3 days a week in office, 2 days WFH)

EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER:
• EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.

• SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.