Ads Monetization - Sr. Manager/ DGM - Paytm Ads

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role
Paytm Ads is looking for a Monetization Manager to drive strategic partnerships and maximize revenue opportunities across the advertising ecosystem.
The role will act as the primary point of contact (SPOC) for external partners, while
working closely with internal product, sales, and operations teams to ensure that partnerships
translate into scalable revenue opportunities.
This role sits at the intersection of ad monetization, partnerships, and product
solutioning, helping bring new ad capabilities to market while optimizing existing revenue
streams.

Key Responsibilities
1. Partner Management & Ecosystem Development
 Serve as the primary SPOC for external ad tech and ecosystem partners including
DSPs, SSPs, measurement partners, and agencies.
 Manage day-to-day relationships with partners to ensure smooth execution and
revenue growth.
 Identify opportunities to expand collaboration and unlock new monetization streams.
2. Cross-Functional Coordination
 Work closely with product, sales, and ad operations teams to ensure partnerships
are fully leveraged.
 Translate partner capabilities into internal opportunities for advertisers and sales
teams.
 Coordinate partner integrations, launches, and performance tracking.
3. New Partnerships & Opportunity Evaluation
 Identify and evaluate new partnerships across the advertising ecosystem including
programmatic platforms, data partners, and measurement solutions.
 Assess strategic fit, revenue potential, and technical feasibility of potential
partnerships.
 Support negotiations and onboarding of new partners.

4. Product Solutioning & Go-to-Market Support
 Assist in solutioning and packaging new advertising products or features.
 Work with internal teams to develop GTM strategies for new ad formats, targeting
capabilities, or measurement solutions.
 Enable the sales team with partner-driven solutions for advertisers.
5. Performance Tracking & Optimization
 Monitor performance of existing partnerships across revenue, fill rate, and
advertiser adoption.
 Identify optimization opportunities and work with partners to improve outcomes.

Required Skills & Experience
 7+ years overall work experience, with 5–6 years in digital advertising / ad tech /
media monetization.
 Strong understanding of the digital advertising ecosystem including:
o Programmatic advertising
o Direct IO advertising
o DSPs, SSPs, ad exchanges
 Experience managing external partnerships or platform integrations.
 Ability to work cross-functionally with product, sales, and operations teams.
 Strong problem-solving, analytical, and communication skills.

Why join us
● A collaborative output driven program that brings cohesiveness across businesses through technology ● Improve the average revenue per use by increasing the cross-sell opportunities ● A solid 360 feedback from your peer teams on your support of their goals. ● Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!