Ads Campaign Manager / Strategist (Meta & Google Ads) - A288

Industry

AdTech / Performance Marketing / Digital Advertising

Work Arrangement

Fully remote with required overlap in EST working hours

Job Type

Full-time

Work Schedule

Monday to Friday — 40 hours per week (EST)

Locations:

• LATAM (Brazil, Colombia, Mexico, Argentina)
• Philippines
• Other remote regions with strong English proficiency and digital marketing experience

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we’re building for: WATCH HERE

Why Work with Us?

At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.

About the Company

Our client is a performance-driven digital advertising organization focused on helping businesses generate high-quality leads and scalable growth through paid media. They operate in a fast-paced, data-driven environment and emphasize operational excellence, consistency, and long-term partnerships. The team values reliability, structured execution, and continuous optimization across advertising channels.

Role Overview

The Ads Campaign Manager / Strategist will own the full lifecycle of Meta and Google Ads campaigns, from strategy and launch to optimization and scaling. This role sits within a performance marketing environment where data, experimentation, and execution quality directly impact revenue outcomes. You will work cross-functionally with creative, CRO, and account teams to improve funnel performance and conversion efficiency. The work is highly execution-focused, analytical, and detail-oriented. This role is best suited for someone dependable, proactive, and comfortable managing multiple campaigns independently in a structured system.

Your Impact

You will directly influence client acquisition and revenue growth through consistent campaign optimization and data-driven decision-making. Your work will reduce cost per lead, improve lead quality, and support scalable paid media systems. By maintaining reliable execution and clean account structures, you will enable leadership to confidently delegate and scale operations. Your contributions will strengthen performance predictability, internal trust, and long-term client success.

Core Responsibilities

Campaign Strategy & Execution – 35%

• Develop and implement full-funnel strategies across Meta and Google Ads platforms.
• Launch, manage, and optimize campaigns across Search, Display, YouTube, and paid social.
• Build and test audiences, creatives, ad copy, and bidding strategies.
• Conduct keyword research, competitive analysis, and funnel evaluations.

Performance Optimization – 25%

• Analyze campaign performance daily to reduce CPL and improve lead quality.
• Execute structured A/B tests across creatives, copy, audiences, and landing pages.
• Troubleshoot tracking, attribution, and conversion discrepancies.
• Collaborate with CRO teams to improve landing page conversion rates.

Account Ownership & Reporting – 20%

• Maintain organized, scalable ad account structures.
• Prepare weekly and monthly performance reports with actionable insights.
• Monitor tracking, tagging, and conversion accuracy across platforms.
• Identify scaling opportunities and proactively flag risks or inefficiencies.

Creative & Messaging Collaboration – 10%

• Brief creative teams on performance-driven ad requirements.
• Share insights for new messaging angles and creative testing frameworks.
• Ensure alignment between ad creative and landing page experiences.

Cross-Functional Collaboration – 10%

• Work closely with senior ads specialists, CRO teams, creatives, and account managers.
• Participate in onboarding, training sessions, and optimization workshops.
• Contribute insights to process improvements and campaign documentation.

Requirements:
Must-Haves (Required)

• 2–4+ years of hands-on experience managing Meta and Google Ads campaigns.
• Strong expertise in at least one platform with working proficiency in the other.
• Proven ability to reduce CPL, improve lead quality, and scale paid campaigns.
• Solid understanding of funnels, landing pages, CRO, and conversion tracking.
• Demonstrated dependability, ownership, and consistent work history.
• Excellent English communication skills for internal collaboration.
• Highly organized, detail-oriented, and process-driven.
• Ability to manage multiple accounts and advertising budgets independently.
• Self-managed, proactive, and able to ramp quickly with minimal oversight.

Nice-to-Haves (Preferred)

• Experience in home improvement, contractor services, or local lead generation.
• Background in performance marketing agencies or AdTech environments.
• Experience collaborating closely with creative and CRO teams.
• Familiarity with automation rules, scripts, or scaling frameworks.
• Exposure to YouTube Ads, programmatic media, or advanced audience strategies.

Tools Proficiency

Must-Haves (Required)

• Meta Ads Manager
• Google Ads
• Google Tag Manager
• Google Analytics
• Slack
• Zoom
• Google Workspace
• Notion
• Trello
• Asana

Nice-to-Haves (Preferred)

• Google Sheets
• Excel
• Automation tools
• Creative testing frameworks
• ChatGPT
• Gemini

Benefits:
• Competitive Salary: Based on experience and skills

• Remote Work: Fully remote—work from anywhere
• Performance Bonus: Based on data accuracy, reporting timeliness, and overall sales efficiency
• Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
• Generous PTO: In accordance with company policy
• Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
• Direct Mentorship: Guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Connect with professionals worldwide

Our Recruitment Process

• Application
• Screening
• Skills Assessment
• Top-grading Interview
• Client Interview
• Job Offer
• Client Onboarding

Ready to Join Us?

If this role aligns with your skills and goals, apply now to take the next step in your journey with Pearl.