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Adobe CDP

Wundermanthompson

Madrid, Community of Madrid, Spain (VML Madrid, VML Spain) Remote permanent

Posted: April 13, 2026

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Quick Summary

Designs and develops innovative marketing campaigns to drive customer engagement and revenue growth for a mid-sized client.

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

¿Quieres ser parte de este crecimiento? Esto es lo que buscamos:

Buscamos un perfil con experiencia sólida en Adobe Experience Platform, capaz de diseñar e implementar soluciones orientadas a cliente. Valoramos la capacidad de traducir necesidades de negocio en arquitecturas técnicas, así como experiencia en integración de datos y personalización.

Lo que harás

• Liderar proyectos con clientes centrados en Adobe Experience Platform (AEP): Real-Time CDP, Journey Orchestration y Customer Journey Analytics.

• Diseñar arquitecturas de solución y estrategias técnicas alineadas con los objetivos de negocio de los clientes.

• Colaborar con Solution Architects para mejorar frameworks y metodologías estándar de AEP.

• Proporcionar servicios de consultoría para impulsar la adopción, implementación y expansión de aplicaciones AEP.

• Participar en proyectos de implementación, testing y formación, con un fuerte enfoque en capacidades de AEP.

• Diseñar soluciones personalizadas, modelos de datos (schemas) y estrategias de implementación de etiquetas (tagging).

• Validar y depurar configuraciones e integraciones de AEP, asegurando rendimiento, calidad y cumplimiento.

• Mantener documentación clara, incluyendo especificaciones funcionales y técnicas.

• Asesorar a stakeholders clave y aportar insights accionables para apoyar el éxito del negocio.

• Participar en actividades de preventa, incluyendo demos de soluciones, estimaciones y propuestas.

• Actuar como mentor de otros compañeros y contribuir al crecimiento de la comunidad de Solution Consulting.

Lo que aportas

• Sólida experiencia en implementaciones de Adobe Experience Platform (AEP), incluyendo Real-Time CDP, Journey Orchestration y Customer Journey Analytics.

• Mínimo 2/3 años de experiencia en consultoría o servicios profesionales dentro de software empresarial o tecnología de marketing digital.

• Buen entendimiento de estrategias de marketing digital, gestión de datos de clientes y personalización.

• Capacidad demostrada para traducir requisitos de negocio en soluciones técnicas accionables.

• Experiencia integrando AEP con otros sistemas empresariales (Adobe Marketing Cloud, CRM, herramientas de analítica).

• Fuerte orientación analítica, capacidad de resolución de problemas y enfoque en soluciones.

• Excelentes habilidades de presentación y comunicación para audiencias técnicas, de marketing y de negocio.

• Mentalidad ágil y experiencia con metodologías Scrum o Kanban.

• Disponibilidad para viajar y colaborar con equipos globales.

Valorable

• Conocimiento de aplicaciones de IA/ML en AEP (scoring predictivo, personalización).

• Familiaridad con Adobe Analytics, Adobe Target, Adobe Launch o Campaign.

• Experiencia en gobierno de datos, resolución de identidad e integración multicanal.

• Experiencia con plataformas cloud (AWS, Azure, GCP).

• Conocimientos prácticos de SQL, APIs y scripting para integración y automatización de datos.

Beneficios de trabajar en VML The Cocktail

• 🧐 Flexibilidad horaria

• ✈️ 25 días de vacaciones al año + nochebuena y nochevieja + 2 días en Semana Santa

• 💻 Modelo híbrido, full remote o presencial.

• 🎓 Plan de carrera personalizado y formación continua

• 👩‍🏫 Mejora tu nivel de inglés con clases formativas

• 🙌 No tenemos dress code. Ven como quieras a trabajar.

• 🛍️ Descuentos exclusivos y tiempo para tu crecimiento.

• 💳 Acceso a Coverflex

• 🤱🏼 Iniciativas de apoyo a la maternidad y políticas de igualdad y diversidad.

¿Te vienes?

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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