Ad-Tech Manager

ABOUT THE ROLE

The purpose of our Ad-Tech Manager role is to own, manage, and optimize our advertising technology stack. This role sits at the intersection of marketing, data, and engineering, ensuring that ad platforms, tracking, attribution, and programmatic systems are implemented effectively to drive scalable growth and measurable performance.

Responsibilities include:

• Own and manage the end-to-end ad-tech stack, including DSPs, SSPs, ad servers, CDPs, and analytics tools
• Lead implementation, configuration, and maintenance of ad platforms (e.g., Google Ad Manager, DV360, Meta, TikTok, programmatic tools)
• Ensure accurate tracking, attribution, and measurement across all paid media channels
• Partner with Marketing, Product, Data, and Engineering teams to align ad-tech capabilities with business goals
• Monitor platform performance, data quality, and system reliability
• Manage integrations between ad platforms, CRM, analytics, and data warehouses
• Oversee privacy compliance (GDPR, CCPA, consent frameworks, cookie policies)
• Evaluate and onboard new ad-tech vendors and solutions
• Troubleshoot technical issues related to ad delivery, tracking, and reporting
• Create documentation, best practices, and workflows for ad-tech operations

Technical Competencies/Skills

Ad Technology & Platforms

· Deep knowledge of ad servers (e.g., Google Ad Manager)

· Hands-on experience with DSPs and SSPs (e.g., DV360, The Trade Desk, OpenX)

· Understanding of programmatic advertising, RTB, auctions, and supply chains

· Experience managing paid media platforms (Google Ads, Meta, TikTok, LinkedIn)

Tracking, Measurement & Attribution

· Advanced implementation of pixels, tags, and conversion APIs

· Expertise in cross-channel attribution models (last-click, multi-touch, data-driven)

· Knowledge of mobile measurement (MMPs such as AppsFlyer, Adjust)

· Experience with incrementality testing and lift studies

· Strong understanding of event-based tracking and user journeys

Data & Analytics

· Proficiency with analytics platforms (GA4, Adobe Analytics, Amplitude, Mixpanel)

· Ability to design and maintain marketing dashboards and reports

· Experience working with data warehouses (BigQuery, Snowflake, Redshift) · Working knowledge of SQL for querying and validating marketing data

· Strong data QA and troubleshooting skills

Tag Management & Implementation

· Expertise with tag management systems (Google Tag Manager, Tealium)

· Ability to deploy and debug tags using browser developer tools

· Experience with server-side tagging and APIs · Understanding of website and app instrumentation best practices

Privacy, Identity & Compliance

· Knowledge of GDPR, CCPA, and global privacy regulations

· Experience with consent management platforms and cookie frameworks

· Understanding of identity solutions (hashed emails, first-party data, clean rooms)

· Familiarity with post-cookie and privacy-first advertising approaches

Integrations & Systems

· Experience integrating ad platforms with CRM, CDP, and BI tools

· Understanding of APIs and data pipelines between marketing systems

· Ability to collaborate with engineering on technical implementations

· Vendor evaluation and technical due diligence skills

Troubleshooting & Optimization

· Ability to diagnose and resolve ad delivery, tracking, and reporting issues

· Performance monitoring and system reliability management

· Documentation of technical processes and best practices

Requirements:
• 4+ years of experience in ad-tech, martech, or digital advertising operations
• Strong hands-on experience with ad servers, DSPs, and major ad platforms
• Solid understanding of programmatic advertising, real-time bidding, and ad auctions
• Experience with tagging, pixels, conversion APIs, and mobile measurement
• Experience with attribution models, A/B testing, and media mix modelling
• Strong analytical skills with experience in analytics tools and dashboards
• Working knowledge of privacy regulations and consent management
• Ability to translate technical concepts for non-technical stakeholders

Preferred Qualifications:

• Experience working with data warehouses (BigQuery, Snowflake, Redshift)
• Familiarity with SQL, JavaScript, or tag management systems (e.g., GTM)
• Experience working with CRM or CDP platforms
• Background in performance marketing, and experience supporting growth or performance marketing teams
• Experience managing vendors or external agencies

Benefits:
• Hybrid Office - 13 WFH days per quarter
• Company bonus
• Flat hierarchies and short decision-making paths
• Cross functional teams spread across 3 continents
• An attractive location in a creative and modern office