Ad Operations Manager

About: 

The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its sixth season.

SailGP also races for a better future, championing a world powered by nature. Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and inclusivity.

SailGP is a global organisation with defined values that shape the culture of its team – Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance.

Summary:

The Ad Operations Manager will own the technical activation and measurement foundation for paid media across the business. This role is responsible for tag implementation, platform integrations, campaign quality assurance and customer data enablement across digital channels.

Working closely with Paid Media, Web, Analytics and Technology teams, the Ad Ops Manager will ensure accurate tracking, reliable data flow and scalable solutions that support full-funnel measurement, first-party data activation and future marketing technology development.

This role will play a critical part in completing key tracking and data projects while establishing best-practice operational standards across global and regional campaigns.

Key Responsibilities:

Ad Operations & Measurement:

Manage and audit tag management integrations across platforms, spanning across event marketing campaigns, lead generation activity and supporting the delivery of partner monetisation across SailGP-owned inventory

Implement and maintain tracking across platforms including (but not limited to):

Meta

Google Ads

TikTok

Google Analytics (GA)

Google Tag Manager

Programmatic DSPs e.g. DV360 / StackAdapt

Customer Data Platforms (CDPs)

Provide end-to-end support for:

Tag implementation and pixel deployment

QA testing and validation

Troubleshooting delivery or tracking issues

Post-launch verification and optimisation support throughout delivery

Deliver implementation of:

Server-side tagging across core marketing platforms

Conversion APIs (CAPI) to future-proof measurement

Event tracking within Google Analytics and 3rd party partner integrations

Support the enrichment of analytics, platform and audience data, enabling automation and cohesive data onboarding

Partner with Technology teams to identify approaches for activating first-party customer data in ad and CRM platforms, with a desire to move to a full CDP implementation

Provide internal and external technical support for campaign related issues, site projects and platforms

Proactively identify delivery risks or underperformance as related to tracking, to then provide solutions and resolve concerns

Governance and Future Readiness:

Create and maintain clear documentation for tagging frameworks, platforms and 3rd party integrations data flows

Provide clear project plans and delivery schedules

Proactively identify delivery risks, data gaps or performance anomalies and recommend solutions.

Identify and share best practices across Marketing, Technology and Fan Engagement teams

Contribute to regional and global operational initiatives supporting paid media success and scalability

Ensure adherence to privacy requirements and consent frameworks across all implementations

Support future-proofing of marketing tech stack and maintain strong understanding of emerging industry solutions, platform changes and sandbox environments

Key Expectations: 

Champion an inclusive environment where diversity is valued

Advocate and promote SailGP Values and contribute to a positive culture

Operate with a financially responsible mindset and strive for the commercial sustainability of SailGP

Consider how each team action contributes to Better Sport, Better Planet

About You:

5+ years’ experience in ad operations, ad tech, programmatic or digital monetisation environment (publisher, agency, platform or supply-side).

Strong grounding in digital advertising fundamentals, including:

Core paid advertising platforms across Search, Social & Programmatic

Technical knowledge of ad tracking, pixels and tag management systems

Full-funnel advertising and media measurement

Experienced across ad serving and video delivery technologies, such as Google Campaign Manager, VAST and CTV advertising ecosystems, with a strong understanding of first party data activation and data-driven advertising strategies.

Comfortable operating in a growth environment: you'll help shape processes and tooling rather than simply follow established routines

Ability to translate technical concepts to non-technical audiences.

Highly detail-oriented with a strong appreciation for data accuracy and validation.

Strong organisational and project management skills, with the ability to prioritise multiple workstreams simultaneously.

Able to communicate confidently and adapt communication style according to the needs of the stakeholder

Able to work independently, but values working collaboratively as part of a team

Works effectively and enjoys a fast-paced, start-up environment

Entrepreneurial spirit with a desire to exceed expectations

Comfortable working with multiple stakeholders across multiple departments (global & local)

Location:

London - West London. Hybrid working model with a minimum of 3 days per week in the London Office

SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.