Ad & Media Ops Manager (APAC & Japan)

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Role Overview 

​​​Manage regional technical standards and data governance​​, ensuring that global media campaigns are compliant, tracked accurately, and technically sound.​​​​     ​​ This role requires balancing hands-on platform work with regional stakeholder management across diverse markets. 

Key Responsibilities 

Regional Platform Management 

• Maintain admin access and oversight for accounts across ServiceNow’s ad tech stack such as Google Ads, LinkedIn Campaign Manager, The Trade Desk, and Adobe Advertising Cloud 
• Ensure regional campaigns adhere to global platform governance standards while accommodating local market requirements 
• ​​​​Perform regular operational oversight of the technical infrastructure, ​​ensuring that tracking, pixels, and data flows remain intact across global systems ​​​     ​​ 
• Serve as regional escalation point for platform access, permissions, and technical troubleshooting 

Technical Operations 

• In accordance to aligned procedures and governance with Ad tech team, work with agency to:  • implement and QA tracking/measurement setups: pixel deployment, tag management, conversion tracking for campaigns 
• Verify data integrity between ad platforms and internal systems (CRM, marketing automation) 
• Ensure compliance with regional data privacy regulations (GDPR and other country-specific requirements) and brand safety standards 
• Troubleshoot technical issues: tracking breaks, campaign delivery problems, data discrepancies 

​Agency Partnership  

• ​​Collaborate with agency's regional hub team on campaign setup, optimization, ​     ​troubleshooting​, and testing of new ​opportunities​ 
• Review agency platform usage for compliance with governance standards and best practices 
• Provide technical guidance and training to agency team on platform updates and requirements 
• ​​QA high-risk or complex campaign launches to prevent technical failures​​​ 
• ​​​Support ongoing agency performance evaluation and partnership options​​ 

Financial & Vendor Operations 

• Reconcile platform invoices with agency billing, investigating and resolving discrepancies 
• Monitor regional budget pacing and spend allocation across platforms 
• Support vendor relationship management: coordinate with platform reps on issues, credits, or partnership opportunities 
• Maintain documentation of platform spend, credits, and billing adjustments 

Cross-Functional Collaboration 

• Partner with media strategy team to understand campaign requirements and provide technical feasibility guidance 
• Coordinate with global ad tech team on platform configurations, integrations, and governance updates 
• Collaborate with analytics team on measurement strategy, data quality, and reporting requirements 
• Work with regional creative and marketing ops teams to ensure seamless campaign execution 

Process & Documentation 

• Maintain regional documentation: account structures, access protocols, troubleshooting guides 
• Contribute to global standard operating procedures and platform governance documentation 
• Identify opportunities to streamline processes and reduce operational friction 
• Share regional insights and best practices with global ad ops team 

Skills & competencies:

Required Qualifications 

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 5+ years in digital advertising operations, campaign management, or ad tech roles 
• Strong technical proficiency in Google Ads, LinkedIn Campaign Manager, The Trade Desk, and Adobe Advertising Cloud 
• Experience managing multi-country campaigns with regional complexity (language, currency, regulations) 
• Understanding of tracking/measurement: pixels, tags, GTM, conversion tracking, basic data integrations 
• ​​Hands-on experience with billing reconciliation and budget management​​​ 
• ​​​​Proven expertise in regional technical ​​requirements​​ and data governance, ​​with experience managing technical data integrity within distributed operating models.​​​ 
• GDPR and regional privacy law knowledge and experience ensuring compliance in digital advertising 
• Strong agency collaboration skills - ability to maintain quality while building partnerships 
• Excellent problem-solving and troubleshooting abilities 
• Comfortable working across time zones with global teams 
• Bachelor's degree in Marketing, Business, Computer Science, or related field 

Preferred Qualifications 

• Experience in B2B tech/SaaS marketing 
• Familiarity with Salesforce, marketing automation platforms, or data visualization tools 
• Platform certifications (Google Ads, LinkedIn, The Trade Desk, Adobe) 
• Experience in APAC advertising markets and regional platform nuances 

Key Success Metrics 

• Technical issue resolution time and campaign uptime 
• Tracking accuracy and data quality for APAC campaigns 
• Billing reconciliation accuracy and timeliness 
• Agency feedback on collaboration quality and responsiveness 
• Regional media strategy team satisfaction with ad ops support 
• Proactive identification and prevention of technical issues 

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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