Activation Analyst | SMBs

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Accelerate merchant activation by ensuring every new partner completes their first successful origination through timely equipment delivery, clear process guidance, and high-touch support. This role will remove setup barriers, provide high-volume outreach, and move merchants from onboarding into active revenue generation.

What you will do

• Activate Merchants at Scale: Successfully activate (first origination) 500+ merchants per month, ensuring they complete onboarding and begin generating transactions quickly.

• Execute High-Volume Outreach: Engage merchants daily through calls and WhatsApp, resolving configuration issues, answering questions, and driving immediate action.

• Build Activation Funnel Visibility: Create and structure activation performance reports to track funnel effectiveness, merchant progression, and bottlenecks.

• Improve the Onboarding Experience: Collect actionable merchant feedback and continuously optimize the incorporation journey to reduce friction and increase activation speed.

• Deliver Effective Integration Support: Provide daily trainings and hands-on support to merchants, ensuring smooth setup and strong adoption of Addi’s tools and processes.

What we’re looking for

• High-Speed Pipeline & Execution Excellence

• Proven experience managing 500+ monthly interactions while maintaining operational rigor and data integrity.

• Ability to sustain a fast-paced activation workflow without losing quality or follow-up discipline.

• Strong Commercial & Persuasion Mindset

• Background in sales, merchant activation, or customer success with the ability to influence merchants to take immediate action.

• Naturally proactive, goal-driven, and comfortable working with performance targets.

• CRM Mastery

• Expert use of Salesforce (or similar CRM systems) to track merchants across every stage of onboarding and activation in real time.

Why join us?

• Work in a highly innovative environment - Be part of a fast-growing fintech redefining how merchants access credit and payments in Colombia.

• Drive high-impact outcomes - Your work will directly influence merchant success, activation speed, and revenue generation across the business.

• Supportive and collaborative culture - Join a team that values communication, teamwork, and celebrating wins together while moving fast.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: Initial Interview (30 min)

A first conversation to evaluate your communication skills, commercial mindset, and ability to manage follow-ups and reporting. This step helps us understand your potential fit for a high-execution merchant activation role.

• Step 2: Initial Role Interview (30 min)

A deeper discussion focused on your previous experience, problem-solving approach, and understanding of what success looks like in similar roles. We’ll also align on role expectations, responsibilities, and day-to-day challenges.

• Step 3: Business Case Interview (60 min)

A structured case-based session designed to assess your analytical and strategic thinking. You will be asked to solve real-world challenges related to growth, retention, and merchant lifecycle activation under pressure.

• Step 4: Final Interview (30 min)

A final conversation to evaluate overall role fit, ownership mindset, and alignment with the team’s culture and expectations before moving forward with an offer decision. mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.