Acquisition Programs Lead (New Channels)

🚂 About Pulley

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of equity and business management tools for founders in an AI-native world. Pulley is growing quickly with over 8,000 customers including startups like Linear, Runway, Fathom, and Roam.

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

🌟 About the Role

We’re hiring an Acquisition Programs Lead to build and scale new customer acquisition engines that drive measurable revenue impact through earned and organic awareness. This is a senior builder role for someone who can identify high-leverage opportunities, business-case bold ideas, and turn them into scalable programs that generate pipeline, revenue, and audience growth. Operating within the Product Marketing team, you’ll transform customer insight and positioning into visible, market-facing initiatives that attract the right customers and move the business forward.

This role plays a critical part in how we grow, by developing durable acquisition engines that compound over time. You’ll partner closely with Product Marketing, Growth, and Sales to launch, measure, and scale programs with clear ROI accountability. You’ll have real ownership, budget influence, and the autonomy to build initiatives from zero to impact. If you think like an operator, act like a founder, and care deeply about revenue outcomes, this role is built for you.

🛠 What You'll Do

Identify and Build New Acquisition Engines

• Identify high-leverage opportunities to drive net-new customer acquisition across segments and products.

• Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics.

• Launch, build, scale, and measure resource-intensive marketing programs, such as owned media (podcast, newsletter, research reports), event series, experiential initiatives, etc.

Own Revenue Impact

• Create and pitch business cases to secure budget for new programs.

• Be accountable for influenced pipeline and directly attributable revenue from your initiatives.

• Define success metrics and build the measurement frameworks that tie investments to audience expansion and revenue influence.

Translate Insight into Market-Facing Programs

• Partner closely with Product Marketing to turn positioning, customer research, and market dynamics into compelling external narratives and programs.

• Work with Growth Marketing to ensure programs reach and attract the target audiences.

• Collaborate with Sales to ensure programs attract the right customers and support deal velocity.

• Operate as the executional “tip of the spear” for Marketing acquisition engines, ensuring bandwidth for our department to deliver deep strategy and research.

Operate with a Builder Mentality

• Take ownership of your programs from ideation all the way through execution, scale, and maintenance.

• Have a willingness to be a “face” of Pulley when appropriate or required.

• Work independently as needed, but know when it’s the right time to mobilize and motivate internal teams.

• Be comfortable taking calculated risks. Flag unknowns, model best-case/worse-case scenarios, and commit.

• Bring structure that facilitates scale as your programs deliver.

🙌 What You Bring

Experience

• 6-8+ years of experience in B2B SaaS marketing. Background as an External Product Marketer or Integrated Marketer is ideal.

• Proven experience conceiving, launching and scaling large, external-facing marketing programs.

• Demonstrated ownership of influenced pipeline and/or directly attributable revenue.

• Experience building in high-growth environments (Series A-D or similar).

• Experience working in cross-functional environments with Product, Sales, and Growth.

Skills

• Strong commercial acumen and comfort modeling ROI.

• Ability to business-case investments and secure buy-in.

• Fluency in pipeline metrics, ACV dynamics, and revenue attribution.

• Exceptional execution ability across formats and channels.

• Clear, persuasive communicator at both operator and executive levels.

• Strong analytical skills. You make decisions based on revenue signal, not engagement metrics.

Mindset

• You think like an owner and act like a teammate.

• You have a strong bias towards real commercial impact.

• You are comfortable being wrong and shutting down what doesn’t work.

• You are autonomous and proactive, defaulting to action over observation.

• You are excited by ambiguity and open-ended challenges.

Nice to haves

• Experience building and scaling owned media (newsletter, podcast, research programs).

• Experience selling to founders, CFOs, or senior leaders.

• Experience partnering closely with Product Marketing.

• Experience launching programs that Growth later scaled via paid channels.

• Comfort operating with meaningful budget responsibility.

✨ Why work at Pulley?

• Shape the next chapter - Our product has real traction and a strong foundation, but we’re still early enough in our journey where your work will directly shape the company’s trajectory as we scale.

• Empower founders - Managing equity shouldn’t get in the way of building a company. You’ll help founders focus on what matters most - turning ideas into reality.

• Work with a high-performing and passionate team - We’re thoughtful about creating a team that is excited about building a great company together. Here are our operating principles:

• Principles over playbooks - Understand the why.

• Momentum over speed - Find the best path to deliver value.

• Good taste over data - Take bold bets and trust your instincts to find the unlikely bet.

• Ideas over egos - Let the best idea win, no matter where it comes from.

• Gladiator over spectator - Execute; don’t just critique or ideate. You’re the one putting in the work, sweating the details, and driving for results.

• Conviction over consensus - Have the courage to back your ideas strongly, even when they defy the status quo. Disagree and commit.

• Proactive over passive - Drive your own clarity and pull for context.

💚 Benefits

• Competitive salary and equity

• Medical, Dental, and Vision insurance

• Unlimited PTO + Winter holiday break

• Parental leave

• Generous stipends for WFH, learning, wellness, and AI tools

• 401(k) match (US) / Pension match (Canada)

Annual Salary Range: $171,000 - $190,000

The range above reflects the typical salary range for this role. The final offer will depend on factors such as your experience, interview performance, level, and other considerations assessed during the hiring process.