Account Manager, Media & Agencies

ROLE OBJECTIVE:

The Account Manager is responsible for maintaining, growing and expanding existing relationships with key accounts and supporting the sales effort in acquiring new clients. From the earliest stages of the account relationship, the Account Manager is expected to become the go-to person that clients and internal staff can turn to for guidance on solving business needs using EA products and services.

SPECIFIC RESPONSIBILITIES AND DUTIES:

To effectively fulfill the responsibilities of this position, the employee must be able to:

Effectively onboard new clients (in collaboration with Client Services), including helping to identify custom training opportunities.

Monitor adoption rate, retention rate, customer satisfaction, churn rates, and other relevant metrics

Work to ensure clients’ licenses for data and/or platforms are renewed.

Drive activation volume from licensed clients:

Work with agencies to activate on behalf of their clients

Use EA data to build audiences

Work with Publishers to demonstrate the value of activation in their assets and how to help their clients build relevant audiences

Perpetually maintain efficient internal and external communications in a customer-goal-oriented manner

Maintain and grow client relationships while ensuring a high degree of client satisfaction with the deliverables, level of responsiveness and overall value-add provided by the team.

Demonstrate a strong level of understanding of the clients’ industry sector and the clients’ business environment, including macro/micro trends, challenges and opportunities.

Follow up, troubleshoot and resolve any issues that may arise.

Participate in client strategy sessions, lead client meetings, and uncover and identify client needs.

Identify new product and sales opportunities with clients and pass along to Sales for follow-up.

Act as the go-to resource for all internal teams (Client Service, Insights, BI, Data Solutions) regarding clients’ business requirements.

Plan, develop and manage – together with the appropriate Sales Director or Sales Leader – an account plan to guide EA’s client engagement and development process (e.g. broaden and deepen the account relationship); this plan includes both qualitative and quantitative/financial targets.

Assist sales with materials, insights and context for presentations to existing clients and scope requirements for projects

QUALIFICATIONS AND REQUIRED SKILLS:

Education – Post-secondary degree in Business or related field

Experience – Minimum of 2-5 years of experience in marketing analytics, marketing, advertising or media

Critical Skills:

Understanding of media, audiences and how to help advertisers build, size and activate in service of the client’s objectives

Understanding of EA methodologies, variables, datasets and audience builds

Understanding of advertising concepts

Ability to work in a fast-paced environment

Curious and proactive approach 

Client Focus – Dedicated to meeting the expectations and requirements of clients and acts with the client in mind. Establishes effective relationships and gains and maintains the trust and respect of clients.

Analytical Skills – Effectively researches and synthesizes complex or diverse information. Uses intuition and experience to complement data-based insight.

Judgment – Displays willingness to make timely decisions, including the appropriate people in the decision-making process. Exhibits sound and accurate judgment, supporting and explaining the reasoning for decisions.

Planning/Organizing – Effectively prioritizes and plans work activities, and demonstrates the ability to multitask.

Results-Oriented – Focused on establishing clear and realistic targets, both internally and with clients, and establishing timelines, processes and milestones to ensure completion.

Communication Skills – Able to clearly communicate ideas and expectations. Effectively listens for understanding and asks questions for clarification. Presents ideas effectively in both verbal and written form.