Account Manager - AdFarm

You don’t make it 40 years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.   We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be a part of a team that does these things, and does them well, we should chat.   We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. If you’re in that space, or want to head that direction, this role will be a great fit.    

You will love it here if you follow these GUIDEPOSTS:      

Are you being agile? Change is inevitable, whether it’s from the client, or the industry as a whole. Are you ready to get the job done well, on time and on budget? We’re all about developing and following processes that keep our teams effective and our clients happy.      

Are you being smart? Knowing what to ask, how to start and what resources you have to solve problems are essential. Invest in yourself and keep up with the ever-evolving world of our clients and the wider communications industry.     

Are you being helpful? If you know the ad and ag industries, you know it gets hectic sometimes. Are you ready to pitch in when it counts and do whatever it takes to deliver amazing work for our client partners? Be ready to have direct conversations when needed and set clear expectations for you, your supervisor and your team.      

As the Account Manager, you’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following things:

Client Relationships

Organic Growth

Annual Budgeting and Forecasting

You’ll have success here if you value clear processes and feel qualified to do the following things:

Understand the client’s wants and bridge the gap between creative and client to lead to the most successful solution.

Gather brief from client and engage AdFarm’s Ag-Intel or strategy team for strategic development and resource planning.

Work collaboratively with the Account Director for a strategic plan to be laid out no matter how big or small the project/campaign, future checkpoints to be determined as a group.

AM writes the brief, reviews with the Strategist collects assets or specs if needed.

AM along with the Account Director to develop an integrated client communications plan, based on the discipline’s (creative, PR, digital, media, strategy hub, and PM) recommendations, consistent with the creative brief, client’s requirements, budget and timelines.

Clearly define KPI’s with internal Marketing Data Science Analyst and client to establish correct measurement goals and tracking to those set KPI’s. Report results back to client and lead reiteration of KPIs, if required.

Serve as the primary client contact always engaging with a high sense of urgency and continually nurturing to grow the client relationship and opportunity for AdFarm.

Strategically identify current and future client service requirements through establishing rapport and building stronger relationships with current and potential clients.

Continuously stay on top of industry issues, technologies, and opportunities.Leveraging information from the Strategy hub.

Participate in industry events.

Manages the SOW, Budget and Project timelines, when a Project Manager is not assigned.

Attend internal project review meetings representing the client. Provide feedback and next steps to the internal resource team for execution.

Take meeting notes when with the client, relay and decipher the relevant info from client meeting notes, to the internal team through project management tool.

Confirm estimate approvals before project kick-offs.

Partnering with Strategist and Project Management to ensure adherence to the scope of work.

Project post-mortem with Account Director and possible client to gauge customer satisfaction.

Managing Client Budget Control Report, including forecasting, and monthly invoicing.

Assist the PM with day-to-day development of advertising activities with approved plans. Ensure that progressive stages are approved with adequate time to meet schedules, reporting any changes to the Director of Client Service.

Acquire knowledge of client’s business so that marketing and advertising problems and opportunities may be anticipated.

Completion of annual “Strategic Account Plan” for each assigned client with support from the Director of Client Service.

Lead strategy and planning meetings.

Proofread copy, proofs, and other media for accuracy, last line of Quality Control before being sent to the client.

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

3+ years experience in professional client relationship management.

A solid background in advertising, communications, design or marketing.

Agency experience is a MUST.

The ability to plan advertising for the Agriculture Industry.

Proven ability to Manage a Client Budget Control Report, including forecasting, and monthly invoicing.

A persuasive and confident approach to creative projects.

Excellent written and oral communication skills.

Effective team management capabilities.

A keen attention to detail and budgetary restraints.

Full awareness of creative processes and techniques—including digital platforms.

The willingness to note relevant trends and develop ideas.

Team player and a critical thinker

We offer all Employee’s 3% RRSP contributions on an annual basis, a Health Spending Account, Health & Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals.

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.