Account Executive, Sponsorship & Integration Sales, Studio

About BuzzFeed, Inc.

BuzzFeed, Inc. (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy and truth. Across entertainment, news, food, pop culture, and commerce, our brands drive conversation and inspire what audiences watch, read, and buy now — and into the future. Born on the internet in 2006, BuzzFeed, Inc. is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.

🎥 BuzzFeed Studios: Where Stories Come to Life

BuzzFeed Studios brings stories to life for hundreds of millions around the world, creating entertainment across screens all shapes and sizes. From social media, to digital video, animation, podcast, vertical micro-drama, television and feature film - the studio leverages insights from its global audiences and creates culturally relevant, high quality content built for today's audiences. BuzzFeed Studios boasts an enormous social following and a vast portfolio of brands from BuzzFeed Celeb, to Tasty, BuzzFeed Unsolved, Cocoa Butter, the Animation Lab and countless more.

Business Area: Content

Job Category: Studios

Base Salary: $90,000.00- $100,000.00 USD

Union Status: Non-Union

BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.

The Community You Will Join

We’re looking for a scrappy, resourceful, and relationship-driven Account Executive to join BuzzFeed Studios and focus on sales and partnerships. This role is designed for a natural dealmaker who can identify brand opportunities across the spectrum of entertainment – from social video and creator content to vertical dramas, premium film and television projects.

You’ll be responsible for bringing brands to life on-screen through physical and virtual integrations, creator shoutouts, custom series, and larger strategic partnerships. You know how to spot opportunities in editorial and development slates, and you can bridge the worlds of entertainment and advertising with creativity, hustle, and credibility.

This is an entrepreneurial role where you’ll have the freedom to find, pitch, and close deals across a diverse portfolio of properties. You’ll work closely with producers, showrunners, and creators to align brand integrations authentically within content, driving both revenue and creative value. This person should be able to commute to our Los Angeles office at least two times a week.

A Typical Day

Business Development & Sales

• Identify and pursue product placement, integration, and/or sponsorship opportunities in digital and premium content

• Develop and maintain relationships with brands (direct clients), product placement agencies, media and social agencies, and creator management companies to identify and sell through revenue opportunities

• Pitch and close deals for both high-volume, lower-cost placements and larger, strategic partnerships

• Craft custom proposals and decks tailored to brand objectives, content formats, and audience profiles

• Maintain a strong understanding of production timelines, creative constraints, and how to insert brands organically

• Come with a rolodex of potential clients – and grow it

• Constantly be on the lookout for new revenue opportunities, with new clients, new products, or new monetization partners

• Get creative: be comfortable pitching custom/bespoke integrations with BuzzFeed stakeholders and brands

Cross-Functional Collaboration

• Partner with producers, showrunners, and creative leads to identify integration opportunities during development and pre-production

• Collaborate with relevant internal teams to ensure your programs are set up for success – from business affairs to production to talent management \

• Own your business; track projects from pitch through delivery and post, ensuring client satisfaction and maintaining accurate deal records and performance data

Operational Excellence

• Build and maintain a sales pipeline, forecast revenue, and report progress to leadership

• Ensure all brand integrations comply with content and platform standards

• Work with internal teams to develop pitch materials, pricing structures, and sales collateral

• Help shape the evolution of the company’s branded entertainment strategy

Who You Are

• 5 years of experience in brand partnerships, product placement, or entertainment sales

• Experience with both traditional and virtual product placement in digital and/or premium content

• Experience selling on behalf of a creator is a plus

• Experience with production, brand integration logistics, or talent management

• Experience in video podcast and/or YouTube series sales a plus

• Established network of brand-direct clients and agency contacts

• Strong understanding of how brands integrate across content types, from YouTube to audio to feature film

• Excellent communication, relationship-building, and presentation skills - great in the room!

• Comfortable operating autonomously and creatively – a self-starter who sees opportunity everywhere

• Basic understanding of media sales mechanics (CPMs, sponsorship packages, branded content pricing)

Bonus Points

• Experience doing product placement in film and television

• Prior work within a studio, production company, or entertainment marketing agency

• Understanding of AI or data tools used to identify placement and audience alignment opportunities

Use of artificial intelligence or an LLM such as ChatGPT during the interview process may be grounds for rejection of your application.

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions.

• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, and more.

• An attractive and equitable compensation package, including salary.

• A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health and wellness discounts, and much more.