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Account Executive, SMB

Crispgrowth

San Fransisco, California, United States Remote permanent

Posted: February 10, 2026

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Quick Summary

Facilitate consultative discovery sessions with law firm owners to understand their unique goals and challenges, and negotiate effectively to close multi-year agreements.

Job Description

Account Executive, SMB (AE, SMB)

Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.

About the Role

As an Account Executive, SMB at Crisp, you'll facilitate consultative discovery sessions with law firm owners to understand their unique goals and challenges. Success in this role means clearly aligning our solutions to client needs, negotiating effectively, and closing multi-year agreements ($100k+ ARR).

Why Be an AE at Crisp?

• Proven Product-Market Fit: You will be selling products and services with strong, validated product-market fit, refined over 14+ years. This makes your conversations smoother, reduces prospect hesitation, and allows you to confidently deliver measurable value that clients appreciate.

• Nationwide Brand Recognition: Our footprint spans active client relationships in all 50 states, providing credibility and robust case studies to support your client interactions. This extensive network makes building immediate trust easier—accelerating your ability to secure high-value agreements.

• Industry-Leading Reputation: Crisp consistently redefines standards within the legal industry through innovative approaches and high-impact events, giving you powerful, unique selling points. Leveraging Crisp's established brand lets you engage confidently at an executive level, facilitating meaningful conversations from the start.

• Dedicated Resources & Support: You'll have dedicated Business Development Representatives who schedule qualified appointments directly on your calendar, while our Performance Marketing team focuses exclusively on generating new, high-quality leads, scheduling discovery sessions, and nurturing prospects to ensure deals remain warm.

• Upward Mobility: You will have clearly defined opportunities for internal growth, career advancement, and promotion. Crisp actively invests in professional development, recognizing and rewarding outstanding performance with pathways toward senior sales roles and leadership.

Responsibilities:

• Lead consultative discovery meetings scheduled by Business Development and Marketing teams to identify law firm owners' needs (90% of Focus).

• Independently qualify, nurture, and book calls with qualified inbound leads (10% of Focus).

• Clearly communicate the value of tailored solutions, build trust, and establish executive-level relationships with law firm owners or decision makers.

• Prepare and present custom proposals, negotiate contract terms, and finalize agreements lasting 12-24 months with $100k+ TDV.

• Collaborate closely with onboarding and account management teams to ensure seamless transitions for new clients.

• Track and manage all sales activities, pipeline progress, and deal forecasting in HubSpot CRM.

Requirements:

• Ability to work Monday-Friday at our Atlanta, GA office or willingness to relocate.

• 4+ years of professional sales experience engaging directly with law firm owners, C-level executives, senior decision-makers, or business leaders.

• Demonstrated track record of consistent quota attainment and meeting sales performance metrics.

• Experience selling multi-year agreements with total deal values of $100K or more.

• Ability to clearly communicate the value of tailored solutions, build trust, and effectively establish executive-level relationships.

• Experience managing full-cycle sales processes, from initial discovery to closing the deal.

• Experience collaborating closely with Marketing, Business Development, and Fulfillment teams to support successful sales outcomes.

• Proficiency using CRM systems such as Hubspot or Salesforce to manage pipeline, track activities, and measure performance.

Pluses:

• Selling Services to Law Firm Owners.

• Selling at Live Events/Workshops.

Benefits:

• 100% Company Paid Health/Vision/Dental.

• 4% 401K Match.

• Generous Paid Time Off.

• Paid Parental Leave for New Parents.

• Paid Relocation for Non-Local Candidates.

About Crisp

At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.

Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.

We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.

If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.

#LI-AH2

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