Account Executive, Programmatic

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2103 - Account Executive, Programmatic

Role Summary and Impact

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

We are now looking for the new Programmatic Executive to come and join the growing Programmatic team based in Rose Court, London. All team members will be planning and running programmatic campaigns within the next 3-6 months, so this is an ideal time for the candidate to join and gain exposure to the training the rest of the team will receive.

About the role

The candidate will report to the Programmatic Account Manager, working across Mazda and South West Trains, some of our most recognisable brands we work with. Working within the Mindshare Programmatic team, they will be integral to achieving client goals by developing and optimizing activity as part of integrated, multi-channel campaigns. The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within digital and Programmatic. They should be able to articulate key features and benefits of Programmatic.

Key Responsibilities:

Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs.

• Competently create media plans designed to achieve specified KPIs.

• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process

Client and Partner Management

• Create and implement a programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs, and follows through to activation

• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity

• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.

• Working with partners and attending regular platform training to develop programmatic skillset.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.

• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.

• Maintain standards and process throughout the end-to-end campaign lifecycle

Skills & Experience

• Passionate about programmatic and understand the role it can play in the wider ecosystem

• Affinity for numbers and with an analytical thought process, keen to drive continued excellence

• Ability to manage their time effectively and of working as part of a team

• Attention to detail and excellent communication skills, written and verbal

• Proactive and self-motivated, always looking to expanding knowledge and capabilities

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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