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Account Director, Sales, Tech & Durables

NielsenIQ

Kuala Lumpur, 14, Malaysia permanent

Posted: April 21, 2026

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Quick Summary

The Account Director, Sales, Tech & Durables role is a key position within the NielsenIQ/GFK organization, responsible for driving sales growth and market intelligence for the company's consumer packaged goods and durable goods divisions.

Job Description

NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com

The Sales Lead for Malaysia is responsible for driving sales of GfK’s (by NIQ Company) retail audits and digital adhoc solutions with specific focus on point-of-sale within local domestic market. He/ she would also be effectively managing key client accounts to ensure overall client satisfaction with GfK (by NIQ Company) services, thereby achieving continuous revenue growth for the business.

Responsibilities: 

• Achieve country sales target and manage accounts with new and existing clients
• Strategize the business selling approach with focus on the Tech & Durables industry
• Identify and develop the growth opportunity values using GfK tracking data based on the client needs
• Analyze and present our data and findings in order to create a need to increase selling opportunities to existing and potential clients
• Establish and maintain excellent relationships with key decisionmakers within existing and potential clients
• Build and maintain C-suite level engagement to increase upsell opportunities
• Identify potential problems and propose pro-active solutions to meet client needs

• Bachelor’s Degree preferably in Business/Market Research/Statistics
• Minimum of 5 years in the research industry, preferably within the technical consumer goods industry
• Strong track record in business development in a highly complex data environment and consultancy
• Ability to quickly grasp and understand markets, methodologies and techniques
• Good organiser with the ability to prioritise and multi-task
• Ability to maintain a positive, motivational, “get things done” attitude, especially when faced with difficult circumstances
• Excellent sales/negotiation skills and a hunger to develop new business
• Good interpersonal and relationship building skills (internal, external, and cross-cultural)
• Problem solving skills
• Good verbal and presentation skill
• Proficient in English. Knowledge of Asian Language will be an advantage
• Business oriented skill, Excellent track record in business development
• Able to communicate effectively with all levels.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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