Account Director, Demand

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.

Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, e-commerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About this role:

As an Account Director on the APAC Demand Team, you’ll be responsible for managing some of the region's key customer relationships specially in the Great China Region. You will deliver outstanding, industry-leading client service to mid to senior level POCs, ensuring client happiness as determined by peer & client feedback. This role goes beyond day-to-day account management. The Account Director will serve as a senior growth partner to our top clients — owning revenue expansion, executive alignment, strategic roadmap discussions, and long-term partnership development.

This is a position based in Beijing, reporting directly to the Manager, GCR Existing Business.

Responsibilities:

• Manage a portfolio of mobile advertisers, launching their campaigns, defining their strategies, upselling, and aligning internal resources to execute their goals

• Partner with cross-functional teams (Analytics, Creative, Product, and Operations) to deliver best-in-class support and campaign optimization, facilitating growth across internal and external objectives

• Develop and execute strategic account plans that align the customer’s business objectives with the company’s product / service capabilities.

• Demonstrate fluency in analyzing and leveraging complex datasets to drive account growth and performance improvements.

• Forecast revenue and manage a healthy pipeline of both existing and prospective clients.

• Build strong relationships with mid level POCs to senior director levels; Introductory relationships with higher level stakeholders

• Strong level of understanding of adtech and digital performance ecosystem; consulting clients on the right strategy to meet their goals

Requirements:

• Bachelor's or Master’s degree and 7-10+ years of work experience. Minimum 5-7 years of account management or enterprise sales experience - preferably in ad tech, mobile marketing, gaming, e-commerce, or digital consulting.

• Proven track record of managing a revenue quota and delivering against performance goals.

• Organization and project management skills, strong commercial sense and negotiation skills.

• Creative solution-seeking skills

• Leadcross-team collaboration and project management to meet clients’ requests and drive revenue impact.

• Comprehensive understanding of the mobile app and/or digital media ecosystem

• Strong analytical mindset—comfortable working with data, extracting insights, and building client-facing narratives. Experience with enterprise level tools such as Tableau, Looker, Salesforce are a plus.

• Excellent communication and presentation skills – able to craft and deliver compelling executive briefings and account reviews.

• Excellent communicator who can present complex ideas clearly and persuasively.

• Entrepreneurial, self-motivated, and excited to work in a high-growth, fast-paced environment.

• Willingness for quarterly business travel as required - both domestically within China and internationally.

• Business proficiency in Mandarin Chinese in order to service the Greater China Region customers and business proficiency in English for internal cross-functional collaboration.

This position is eligible to be filled in Beijing. We are a hybrid working style and require 1-2 days/week in-office regardless of location.

Liftoff's compensation strategy includes competitive market rate along with equity and benefits and perks that will give our employees what they need to do their best work. In order to ensure teams are compensated fairly for the work performed, we map out specific levels and take into consideration the cost of labor within each location.

The annual OTE (on-target earning = base + on-target bonus) for this role in Beijing is RMB 565,000 - 665,000

Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.

Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.

Agency and Third Party Recruiter Notice:

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.