Account Based Marketing Manager

The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started.

We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability.

We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term.

About the Role

Snapdocs is seeking a strategic and execution-focused Account-Based Marketing (ABM) Manager to drive deep engagement, pipeline growth, and revenue impact across a focused set of high-priority target accounts. This role is responsible for designing and activating highly personalized, multi-channel ABM programs in close partnership with Sales, Product Marketing, Growth Marketing, Events, and Customer Success.

The ABM Manager will own end-to-end strategy and execution for target accounts—from account selection and segmentation to campaign orchestration, measurement, and optimization. The ideal candidate blends strategic thinking with hands-on execution, strong sales alignment, and data-driven decision-making to turn account insights into measurable business outcomes. This position reports to the Director of Growth Marketing & Operations.

Key Responsibilities

Account-Based Marketing Strategy & Execution

• Own the ABM strategy and annual planning for a defined book of 20–30 priority accounts, aligned to revenue goals and sales priorities.

• Partner closely with Sales leadership and account owners to define account plans, buying group personas, engagement goals, and success metrics.

• Develop and execute highly personalized, multi-touch ABM programs (1:1, 1:few) across digital, content, events, and sales-enabled channels.

• Translate account insights, intent signals, and firmographic data into tailored messaging and experiences that accelerate pipeline creation and deal progression.

Sales Alignment & Enablement

• Serve as the primary marketing partner to Sales for priority accounts, maintaining tight alignment on account strategy, campaign timing, and follow-up.

• Equip Sales with account-specific insights, messaging, content, and playbooks to support outreach and buying group engagement.

• Support opportunity acceleration efforts through targeted campaigns, air cover, and late-stage deal support.

Campaign Orchestration, Content, & Events

• Plan, launch, and optimize coordinated 1:1 ABM campaigns across events, email, paid media, website personalization, and direct mail.

• Design and execute account-centric event strategies, such as executive events, curated roundtables, and select opportunity-focused activations, in partnership with Field Marketing.

• Develop account-relevant assets, value narratives, and use-case-driven messaging in partnership with Product Marketing & Content teams

Data, Insights & Performance Measurement

• Define ABM success metrics across engagement, pipeline, deal velocity, and revenue impact.

• Build and maintain dashboards to track account engagement, buying group coverage, and campaign performance.

• Continuously analyze results to optimize targeting, messaging, channels, and investment across accounts.

Marketing Operations & Scalability

• Ensure accurate account targeting, data hygiene, and campaign tracking in HubSpot and Salesforce.

• Leverage intent data, enrichment tools, and automation to scale personalization without sacrificing quality.

• Identify and implement process improvements that increase ABM efficiency, scalability, and ROI.

AI-Driven Personalization & Optimization

• Strategically leverage AI to accelerate research, content personalization, campaign execution, and performance insights.

• Test and adopt emerging tools and workflows that enhance ABM effectiveness and reduce manual effort.

Qualifications

• 5+ years of experience in B2B SaaS marketing, with deep experience in Account-Based Marketing roles.

• Proven success owning ABM strategy and execution for a defined set of high-value accounts

• Demonstrated ownership of end-to-end strategy and delivery for hyper-personalized, high-impact account events.

• Highly results-driven, with demonstrated success co-owning pipeline, bookings, and revenue outcomes in close partnership with Sales.
Demonstrated ownership of VIP and executive event strategy and end-to-end execution.

• Strong track record of driving measurable pipeline and revenue impact through ABM programs.

• Hands-on experience with HubSpot (required) and Salesforce (preferred), including account-based reporting and campaign management.

• Experience with ABM platforms, intent data tools, and personalization technologies (e.g., Demandbase, 6sense, or similar).

• Ability to collaborate effectively with Sales and influence without authority.

• Strong analytical skills with experience building and interpreting dashboards and performance reports.

• Excellent project management skills with the ability to manage multiple accounts and initiatives simultaneously.

• Demonstrated ability to use AI tools and automation to improve personalization, speed, and campaign performance.

• Exceptional written and verbal communication skills.

• Bachelor’s degree in Marketing, Business, or a related field.

Compensation

We believe in being upfront about pay. The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones:

•
Zone 1 (San Francisco Bay Area, Seattle Metro, New York City): $120,000 - $150,000

•
Zone 2 (All other U.S. locations): $105,000 – $131,500

Where you land within the range depends on your experience, skills, and how you’ll make an impact in the role. In addition to base salary, this position includes equity and a comprehensive benefits package.

Why Snapdocs

We’re here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value:

• Product discipline and clear reasoning

• Deep ownership of outcomes (not just tasks)

• Straightforward, honest communication

• Empathy for the people who use our software

This is a place for people who want to solve hard, meaningful problems with real economic impact — not just ship features.

Join Us

We’re expanding our product suite and the network it connects. To do that, we need people who are excited by complexity, energized by scale, and motivated to make a tangible dent in how the mortgage ecosystem works. If you’re hungry to learn, build, and lead — you’ll do the best work of your career here.

To support our team, we offer a comprehensive & thoughtful benefits package for all full-time employees, which includes:

• Excellent medical, dental, and vision coverage

• 401(k) with up to 4% company match

• 16 weeks of paid parental leave

• Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles

• Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles

• Summer & Winter Break (~1-week each) + 9 Holidays per year

• Healthcare and Dependent Care FSA

• HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)

• $15K Family Building Benefit (lifetime limit)

• Life and Disability Insurance

• $1,500 Annual Lifestyle Stipend to support your well-being

Please note: Part-time employees are not eligible for benefits at this time

Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

California residents applying for positions at Snapdocs are subject to our candidate privacy policy. (www.snapdocs.com/california-candidate-privacy)