Account Based Marketing Lead

Account Based Marketing Lead

📍Manchester (Hybrid, up to 3 days WFH) | 💰 £42k - £46k

We’re not here to play it safe. We’re here to change an industry. And we’re looking for someone extraordinary to help us do it.

Street Group is one of the fastest-growing PropTech companies in the UK. We want to be the leading creator of delightful experiences for everybody involved in buying, selling, renting and letting property, regardless of their involvement, to improve the industry for everybody by elevating UK Estate Agencies through world-class technology.

As our Account Based Marketing Executive, you will be the bridge between Marketing and Strategic Sales. Your goal is to move the needle with our most strategic prospects, made up of the UK’s largest multi-branch and enterprise-level agencies. Working closely with our Head of Marketing, the wider marketing team and Strategic Account Executives, you’ll be responsible for targeting enterprise-level accounts, executing ABM strategies, and multi-threading across complex organisations. You’ll be working across online and offline channels to orchestrate highly personalised campaigns that prove to top-tier estate agents why Street.co.uk and Spectre are the secret weapons they need to dominate their market.

This role requires a consultative approach, strong research skills, and the ability to craft compelling, hyper-targeted content and campaigns that create meaningful conversations and drive qualified leads to our pipeline.

With the support of our industry-leading, multi-award-winning technology, you’ll have the opportunity to identify and engage high-value prospects, build relationships with key decision-makers, and contribute to the expansion of our enterprise client base.

If you love autonomy, are naturally curious, and want to have a genuine impact within a rapidly growing company, we think you’d fit right in!

A bit about you

• Degree in Marketing or related field

• 3-5 years of experience in developing and executing account-based marketing strategies with B2B, preferably SaaS companies

• Knowledge of the property market is beneficial

• Comfortable with fast-paced, start-up environments

• Expertise in meeting complex stakeholder needs with cohesive narratives and campaigns

• You enjoy the challenge of researching a specific agency brand and figuring out exactly what will make them sit up and take notice.

• Ability to think strategically, work autonomously and not afraid to get stuck in operationally.

• Strong commercial acumen with a focus on driving qualified leads and revenue

• Experience working across the entire marketing channel mix, including digital (Performance, Social, Website, Email) and offline (Events, Direct Mail, Experiential)

• A natural collaborator who can speak ‘sales’ as well as ‘marketing’

• A sharp eye for detail and a knack for writing compelling copy that feels personal, professional and persuasive

Here’s what you can expect to be working on as an Account Based Marketing Executive at Street Group

• Own the end-to-end ABM strategy for our strategic accounts, moving beyond broad-reach marketing to execute high-impact 1:1 and 1:few campaigns.

• Develop our Ideal Customer Profiles within high opportunity accounts.

• Work hand-in-hand with our Strategic Sales team to identify high opportunity accounts and build bespoke "door-opening" plays.

• Work closely with the Growth Marketing team to maximise campaign efficacy across digital and offline channels (events, direct mail).

• Closely monitor and use data to map out the Buying Committee at major estate agencies, understanding their specific pain points and tailoring our message to solve them.

• Collaborate with our Creative Lead and Brand team to produce hyper-relevant marketing materials across the sales and marketing funnel.

• Leverage Hubspot and our marketing tech stack to track intent and trigger multi-channel touchpoints (email, LinkedIn, events, and direct mail) that keep Street.co.uk and Spectre top-of-mind.

Research has shown that women tend to rule themselves out of applying for jobs unless they meet 100% of the requirements. If you fall into that category and are about to rule yourself out based on the above criteria, please consider applying anyway. We'd love to see your application!

Why join Street Group?

🏠 Hybrid-working - you can work from home up to 3 days per week
🏖️ Guilt-Free R&R - £1000 towards a holiday after your first year with the team (we'll even cover the tax!)
💪 Joining a culture that supports your development and encourages growth
📚 £500 yearly L&D budget for your career development
🎂 Your birthday on us - we pay, you stay away
🙋 ‘Give something back’ - 2 paid days volunteering on us
👶 Enhanced maternity, paternity & adoption pay
🧠 Mental health & well-being support via Health Assured
🧘 Regular well-being initiatives
🕒 Flexible working hours
🚂 Public transport season ticket loans
🌷 Paid menopause leave
🌞 Holiday buying scheme
🚀 Joining a new team in an exciting business with huge ambition
👥 Be a part of something bigger - everyone in our team is passionate about improving the entire property industry! It's a huge goal, but it motivates us to do better every single day
👩🏿‍💻 A chance to work on cutting-edge technology
🐶 Comfortable, relaxed office space - office dogs welcome!
🍻 Fully stocked fridge and beers (or an alternative) on us every Friday afternoon
🎊 Company and team off-sites, events and happy hours
🚴 Cycle to work scheme
🚗 Electric car salary sacrifice scheme
🌍 Feel good about sustainability - we're a climate-positive company!

Salary

Up to £46,000, dependent on experience. Sometimes the perfect person is far more or less experienced than we anticipated. In these situations, planned ranges go out the window. If you think that might be the case, please apply and just let us know.

We care deeply about helping the tech industry become a more inclusive and diverse place, and we work hard to lead by example. We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all. Candidates must be eligible to live and work in the UK and be able to perform the work specified.

Interview Process

3 stages = Introductory call with one of our Talent team > Competency-based interview > Final values-based interview & presentation.

We want to make our interviews as inclusive as possible, so if you need any adjustments made or if there's anything you think we should be aware of during the interview process, please do let us know!

A note on using AI in your job application

As a fast-moving and rapidly evolving tech company, we embrace the advantages of AI and encourage its use throughout our application process. However, our goal is to get to know and hire the authentic you - your skills, experience, and values. We don’t want to hire an AI-generated version of you. We consider AI to be a valuable tool, not something that should overshadow you as an individual.